Kerron Christian
Kerron has worked in Online Gaming for 12 years, across Finance, Business Intelligence, and Marketing (CRM).
He spent 10 years at PokerStars where he initially worked to build the Business Intelligence function where he was responsible for Marketing Analytics and Data Science Teams. The main focus was:
- Analysis and optimization of a massive marketing budget
- Building and deployment of predictive models to action CRM campaigns and Product personalization.
He then moved to Marketing, as Director of CRM and Loyalty (Poker, Casino and Sports) where he utilized his foundation in Business Intelligence and Data Driven decision-making to focus on:
- Marketing Tech improvements and CRM Automation
- Optimization of a multi-hundred million dollar budget to drive improvements in LTV and customer Retention. This included the redesign and implementation of the ‘Stars Reward’ Loyalty Scheme.
More recently, he has worked as CFO for Bet Warrior, a LATAM Sports/Casino start-up, where his responsibilities also covered BI and CRM, and where he implemented a full data warehouse, Business Intelligence and Marketing platform.
Email: [email protected]
Mike Stewart
Mike has been developing business intelligence solutions for over 11 years. His primary focus is helping clients extract the data from their source systems, integrating this information into a consumable form and making concrete recommendations for business change.
Throughout his career he has implemented analytics and data warehouse projects using a broad range of technologies and languages including SQL Server (including SSIS, SSAS and SSRS), Power BI, Knime, R and Qlik, and has worked with a huge range of standard and bespoke data systems and destinations (Oracle DB, MySQL, Xtremepush, Optimove, SAP, Kambi, Omega and Segment - to name just a few).
Mike also has an in-depth understanding of business data in eGaming (PokerStars and BetWarrior), Banking (Standard Bank) and Telecoms (Plan.com), having spent a minimum of 3 years in each of these industries, where he designed and built business intelligence infrastructures and completed in-depth commercial analysis that resulted in substantial bottom-line savings.
Email: [email protected]